SEO and Viral Marketing for Artists: What’s the difference?
In today’s world, marketing, advertising, and traffic generation has become three different, yet overlapping, ideas on the Internet. Through these methods, one will be able to generate traffic towards one’s site, and through that, increase one’s business and revenue. When it comes to promoting one’s business online, one can use either SEO or viral marketing to be able to get the word out to potential customers. In the past, one of the biggest chunks to come out of any business budget goes toward marketing, advertising, and traffic generation for the product or service that the business is offering. However, with the advent of the Internet, it became easier, faster, and cheaper to be able to get the word out about your business in terms of cost and speed of traffic generation; that is, you’re getting a better deal because you’re getting the word out faster with a smaller amount of advertising cost.
Artists also face the same revolution for their business. Rather than going through the trouble of selling their photographs to magazines, reserving a gallery, and spending much of their capital on getting their name out, current artists make use of the Internet to let people know about their craft while avoiding the hassle and spending.
There are generally two methods on the Internet that are very popular for artists to use: SEO and viral marketing. While both these methods have the same results- which are to increase traffic generation – they use different avenues by which to do so
SEO stands for Search Engine Optimization. If you have ever tried to search for any subject matter on your search engine and wondered how the different websites are ranked according to which page they appear on your search results, then you have already seen the power of SEO. Basically, SEO will dictate how related a certain website is with regards to your subject matter, and the more related a website is, the higher rank it can achieve on your search result. The easier a website is to find, the more people will visit it, so for artists who want to be able to show their portfolio online, having a high-ranking website would be one of the most efficient ways to direct traffic towards their portfolio. Simply put, it works by finding target keywords on websites; if a certain website is rich in the target keyword, it has a higher page ranking. However, one must exercise caution because Google penalizes keyword stuffing (placing too many of your keywords just to achieve a higher ranking, even if it becomes nonsensical already). At the very least, your ranking goes down even further. At worst, your website gets taken down for using such tactics. For example, if you are a landscape photographer, you want your name and your work to have a high search engine ranking if people search for landscape photographer. If you’re a Pinoy webdesigner and you want to increase your income by letting more people know about your business, employing SEO techniques will increase traffic towards your website.
On the other hand, viral marketing is a phenomenon that has become increasingly popular because of the advent of social networking websites, as well as user-provided content websites such as YouTube, Pinterest, and other “feature” websites. Viral marketing, as the name suggests, works by spreading an idea through different means so that it reaches more and more people exponentially, much like a virus. Social networking sites such as Facebook, Twitter, and Google Plus allow viral marketing by allowing people to spread the idea of a business instantaneously. Simply by putting out a status or a tweet, you can inform the number of people on your friend list about a business idea. If they choose to share that idea, then they would inform their friends about said business. Remember the famous line from the movie Inception, “The most infectious thing in the world is an idea”, and once an idea has taken hold via viral marketing, there is no telling how far that idea can go, or how long it would survive in their respective channels. For content websites, viral marketing can be that much more powerful because you can actually see the product that is being advertised, and it works great for artists who rely on the visuals to make sure that their craft is given attention to. Videographers who are looking make a break into their craft can show their portfolio via these content websites by creating videos, so that potential customers can see what they are capable of. If you want to run a business teaching people how to use their DSLR cameras, for example, by teaching them how to use their DSLR manual settings properly, you can do so online by selling your modules for people who want to learn from you.
Using SEO and viral marketing techniques is a blessing for any artist, no matter how well-known or fledgling an artist is in his or her career. Well-known artists can further increase their popularity by using these techniques, and amateurs can be given their big break via the Internet. The best thing about these techniques is that they will cost only a fraction of what it used to cost to market one’s products. Even if you choose to hire professional SEO or viral marketing freelancers, you get a wide choice of contractors to fit any budget.
So if you’re an artist who is looking for a way to increase traffic generation, advertise your craft, and increase your income, make sure to employ these two techniques!